Imagine. Design. Cultivate.

strategies, stories & tools to catalyze systems change

We help you clarify your purpose, uncover potential and design for lasting impact.

Inherent Good (formerly MA Studio) is a strategy and design firm that partners with businesses and organizations who want to catalyze systems change. In this era of societal and environmental challenge, there is a clear call to imagine, design and cultivate our work for greater equity and ecological balance.

As system thinkers, deep listeners, soulful strategists, powerful storytellers, and responsive developers, we are here to help you make your most meaningful contributions. Have a project in mind? We’d love to hear about it. View a sample of our work below, meet the team and say hello at

Featured Mural “Transcendence” by Dasic Fernandez, Life in Colors — Newburgh, New York

Innovation is a by-product of empathy. Winning ideas are a by-product of taking risks. Excellence is the by-product of empowered cultures. Profits are the by-product of happy customers. Success is a by-product of mattering.

Bernadette Jiwa — The Story of Ideas That Fly

Innovative Learning Center (ILC)


Working with edupreneur, Dr. Angelicque Tucker Blackmon, we researched, designed and built ILC’s beta proprietary Data Storytelling Tool, an online hub for its world class STEM clients to readily access real-time evaluation insights and recommendations.

The tool was created on a WordPress platform and embedded with interactive Tableau visualizations, bringing students’ and teachers’ achievements and growth opportunities to life and engaging stakeholders in the process of social innovation.

  • Brand strategy
  • Creative direction
  • Website design & development
  • White paper copywriting

Tableau modeling by Cassandra Duchan & system-scaling research by Good Good Work

Dr. Angelicque Tucker Blackmon, Innovative Learning Center

Just think about all the entrepreneurs and entrepreneurial ideas you are birthing in your role as entrepreneur midwife! Our ideas can’t get to life without someone who has your creative genius, patience, care and concern.

Dr. Angelicque Tucker Blackmon
Founder, Innovative Learning Center

ma studio testimonial

African Conservation Centre (ACC)


Kenya-based conservation innovator and its Boulder-based nonprofit have a legacy of work we helped to organize into concise areas of impact. We then highlighted the projects and partnerships central to each organization’s next chapters of growth across print and digital media. Ecommerce is embedded for safari registrations and fundraising campaigns.

  • Brand strategy
  • Creative direction
  • Website design & development
  • Print design
  • Copywriting

Iconography by Deadwilder Arts and system maintenance by Good Good Work

African Conservation Centre - US, Carolyn Greene

As a start-up non-profit we needed the kitchen sink when it came to marketing and building our online presence. Mary took the time to deeply understand our organization, our target audience and what we needed to reach them. She designed and built two beautiful websites, an e-newsletter, and outreach materials that have helped us build a larger constituency and donor base. This translates into more dollars for community-based wildlife conservation! I feel fortunate to have found such a talented person who is truly passionate about helping our organization thrive.

Carolyn Green, Executive Director
African Conservation Centre – US

ma studio testimonial

Alliance Abroad Group (AAG)


520 Collective, a strategy and innovation firm, brought Inherent Good (formerly MA Studio) on board to help clarify Alliance Abroad Group’s purpose and potential as it transitions leadership and plans for its next chapter of growth. Through in-depth interviews, surveys and workshops with stakeholders, including team members, exchange students, hosting companies and exchange sponsors, we found a new narrative of shared values and a bold vision, particularly relevant in a global climate of increased economic disparity, xenophobia and tightening borders.

Guided by courage, inclusion, responsibility, an entrepreneurial spirit and with the support of a global family, the AAG community has reignited its purpose: to unleash word class potential especially in those who are underserved…a return to the foundations of the American Dream. This collaboration allowed AAG to shift its decision-making lens from that of a global travel company to a social impact business, helping to grow a new generation of leaders and companies skilled and eager to contribute to cross-cultural learning and greater equity and opportunity for all.

In partnership with 520 Collective

Conscious Cleanse


Health innovators, authors and cofounders, Jo Schaalman and Julie (Jules) Pelaez have been connecting thousands of real people with real food to achieve real results, (ranging from more energy and freedom from chronic ailments to weight loss), for over a decade. We created this responsive WordPress site, launching their cleanse challenges worldwide. The site’s flexible content management system allows for in-house maintenance and long-term growth.

Identity by Hoog Design

Conscious Cleanse Founders, Jo & Jules

Mary is the best! She helped us rebrand our company website. Working with her was fun and easy. She’s light-hearted and easy-going (even under stress and tight deadlines), and extremely responsive. Mary quickly got our brand personality and did an excellent job giving us a fresh make over.

Jules Peláez
Co-Founder of the Conscious Cleanse

ma studio testimonial

Taking Root


Taking Root connects travelers to farms, farmers and artisanal food/beverage makers through curated adventures in America’s lesser known, agriculturally-rich regions. We worked with founder, Dr. Leah Mayor, to engage visitors in Taking Root’s mission of stimulating local economies, building relationships and celebrating our connections to what sustains us. In addition to strategy, identity and site design, we collaborated on the layout for her forthcoming book titled Sustenance: Backroads Adventures into the Future of America’s Farm.

  • Brand strategy
  • Website design & development
  • Print design